Halifax, Nova Scotia, Canada
(February 27, 2015)

Neil Purdue Appointed Director of Business Development - Europe

Denis Lavoie, President of LED Roadway Lighting Ltd. (LRL) is pleased to announce the appointment of Neil Purdue to the newly created position of Director of Business Development, Europe. Neil will report to Mr. Lavoie and will be focused on the development of street lighting and control opportunities in continental Europe, whilst remaining active in the growth of the UK market.

Neil is a seasoned lighting professional with 17 years of experience in the industry. He graduated from De Montfort University – Leicester with a Mechanical Engineering degree (Hons B.Sc.). He began his lighting career in 1997 with a major European lantern manufacturer, and assumed roles of increasing responsibility during his tenure, including that of Regional Engineering/Customer Service Manager. Neil joined LRL in February, 2012 as Business Development Manager – UK.

LRL President Denis Lavoie commented, “Neil has been a key player in the growth of our UK operations and I am certain that his industry knowledge and customer relationship building skills will serve LRL well in this new role.”

Neil will be based in the United Kingdom and can be reached at

LED Roadway Lighting Ltd. is a Canadian-owned and operated clean technology company that designs and manufactures energy efficient LED streetlights and adaptive control solutions. Our goal is to create positive environmental change through the development of future-proof products and sustainable technology solutions. Our LED luminaires are designed to provide on-going maintenance savings, long-term energy savings, and a short return on investment for our customers. Our environmentally friendly luminaires improve safety and lighting quality while reducing energy consumption, light pollution, and carbon emissions. On average, our LED luminaires provide 60% energy savings versus conventional technology. Our smart street lighting products are installed worldwide in more than 60 countries.