Halifax, Nova Scotia, Canada
(January 28, 2013)

Scott Alexander Joins LED Roadway Lighting Ltd. as Director of Business Development – Western USA

LED Roadway Lighting Ltd. (LRL) President and CEO, Charles Cartmill, is pleased to announce the appointment of Scott Alexander as Director of Business Development – Western USA. Mr. Alexander will be responsible for business development, and management of LRL’s independent manufacturer’s representative network in western and selected mid-western states.

Mr. Alexander joins LRL with more than 20 years experience in the lighting industry. Past roles have included a Regional Sales Management position with Valmont Industries; a Regional Sales Management position with Holophane, a leading manufacturer of roadway lighting products; and most recently, as Regional Director of Sales, Central/West regions at Relume Technologies. He will be based in Denver, Colorado.

Mr. Alexander holds a Bachelor of Science degree in Engineering and Management from Georgia Institute of Technology and is pursuing Executive MBA studies in Marketing Management with the University of Phoenix. He is also a long-standing member of the Illuminating Engineering Society of North America (IESNA).

Company President and CEO Charles Cartmill commented, “Scott is a key element in our US sales and marketing strategy. His knowledge of the market and the LED street lighting industry will be extremely valuable to LRL as we continue to expand our presence in the US market.”


LED Roadway Lighting Ltd. is a Canadian-owned and operated clean technology company that designs and manufactures energy efficient LED streetlights and adaptive control solutions. Our goal is to create positive environmental change through the development of future-proof products and sustainable technology solutions. Our LED luminaires are designed to provide on-going maintenance savings, long-term energy savings, and a short return on investment for our customers. Our environmentally friendly luminaires improve safety and lighting quality while reducing energy consumption, light pollution, and carbon emissions. On average, our LED luminaires provide 60% energy savings versus conventional technology. Our smart street lighting products are installed worldwide in more than 60 countries.